What’re you looking at? snaps Madonna at the start of her seventh, and perhaps most iconic number one. You of course, Madge. You.
Vogue, by Madonna (her 7th of thirteen #1s)
4 weeks, from 8th April – 6th May 1990
At this point, Madonna was hitting at a rate of one #1 per year. 1989’s chart-topper, ‘Like a Prayer’, gave us Madonna the shocker, the church baiting provocateuse. 1990’s chart-topper was the other side of her coin: Madonna the trend-setter, the cultural chameleon (or bandwagon jumper, if you’re not a fan…) For she was off to the ballrooms of Harlem…
‘Vogueing’ as a dance movement had grown there during the 1980s, among black and Latino gay communities. The sudden, sharp movements were supposed to be an impersonation of Egyptian hieroglyphs, or of a star changing poses in a photoshoot for, yes, ‘Vogue’. Madonna had been introduced to it by her own dancers and choreographers. (*Insert complaints about Madonna milking the gay community for her own commercial advantage* Not that I’d at all agree: this was perhaps the start of ‘gay’ culture going mainstream, at the height of the AIDS epidemic, and Madge has always been open about her support of LGBTs.)
Like ‘The Power’, the record it replaced at the top, ‘Vogue’s slick house rhythm doesn’t sound instantly danceable. But it creeps up on you, until two minutes in you realise that you’re shimmying. The tinny drums that lead up to each verse and chorus are very Hi-NRG (dare we say, very SAW?) and the short sharp horn blasts keep you on your feet. By the time she yells the Get up on the dancefloor! line, you’re there. Meanwhile the lyrics are fairly generic dance: Let your body move to the music… You’re a superstar, That’s what you are… etc. etc.
Of course many people at the time, unfamiliar with gay ballroom culture, would have assumed that the title referred to the fashion magazine. Madonna nods to that too, in the spoken word section, as she lists various women with an attitude and fellas who were in the mood from Hollywood’s golden age, on the cover of a magazine. And, just in case this record wasn’t gay enough, it includes the line: They had style, They had grace, Rita Hayworth, Gave good face…
Unlike ‘Like a Prayer’, ‘Vogue’ isn’t from a classic album. It’s the final track, tacked on to ‘I’m Breathless’: the soundtrack to the prohibition-era movie ‘Dick Tracy’. The follow-up single was the ridiculous ‘Hanky Panky’ (nothing like a good spanky!) But ‘Vogue’ has long-outlasted both album and film, to rank alongside Madonna’s very best songs. Whereas I didn’t enjoy listening to ‘Like a Prayer’ as much as I thought I would; the past hour has brought me to realise just how good ‘Vogue’ really is.
Believe it or not, this is the last we’ll be hearing from Madonna for eight whole years. She only has two #1s in the 1990s (while she has as many in the ‘00s as she managed in the ‘80s). Not that she’s going anywhere: aside from those two #1s, the decade will bring her a staggering twenty-two Top 10 hits, including four #2s. And ‘Vogue’, a number one in thirty countries and to date her biggest-seller worldwide, kicked it all off.

