790. ‘Turn Back Time’, by Aqua

1997’s novelty act of choice surprise us yet again by returning for a 3rd number single. Not only that, the surprise is increased by the fact that this is a ‘proper’ song!

Turn Back Time, by Aqua (their 3rd and final #1)

1 week, from 10th – 17th May 1998

No Barbie and Ken here, no ayypeeay-eh-oh. This is classy pop. The chord progressions in the verses have a sweeping drama to them, with the feel of a Bond theme in places. Give me time to reason, Give me time to think it through… It’s sung from the point of view of someone who has cheated, and who is owning their mistake. Give me strength, To face this test of mine… Lene’s voice, so chirpy and borderline annoying on their earlier hits, is rich here, and full of emotion. I often struggle to believe ballad singers, but she sounds genuinely guilty, and repentant.

Away from the vocals, the production is smooth nineties soul-funk. And (of course) that late-nineties preset drum beat is there, buried beneath some cool horns that make me think of Ace of Base. Maybe it’s a Scandi-pop thing and – while it does mean I’m going to lean into some national stereotyping – there is something in the clean, coolness of this that feels very Scandinavian.

Seriously, this is an excellent pop song. If it were by Madonna, and not the goons that brought us ‘Barbie Girl’, then this would not be half as forgotten as it currently is. The only thing I regret is that René’s gravelly tones don’t get a look in. I’m not sure how they could have made that work – maybe a bit of baritone harmonising – but it’s sad that he has been sidelined after two star turns. The only questionable part of this record is the jarring break in the middle, when the smoothness is broken by urgent horns and a grinding industrial beat. It’s certainly a choice – presumably meant to show the mental turmoil of the singer – and it just about works.

‘Turn Back Time’ featured on the soundtrack to the Gwyneth Paltrow film ‘Sliding Doors’, which I’ve not seen but which has one of the most famous premises in movie history. The video features plenty of scenes from the film, and also has the band re-enacting the plot, with Lene constantly missing trains and lift doors on the London Underground. Meanwhile their black leather jackets are very late-nineties chic.

Aqua were worth one more Top 10 hit from their breakthrough album, then one more when they released their second LP in 2000 (the showtune-tastic ‘Cartoon Heroes’). They split for most of the ‘00s, but reformed in 2008 and remain together to this day. They belatedly returned to the Top 10 last year, when their signature hit was reimagined by Nicki Minaj and Ice Spice ahead of the ‘Barbie’ movie.

783. ‘Doctor Jones’, by Aqua

Aqua, looking for all the world like they’d be one-hit wonders, surprise us all by returning with not just a second hit, but a second number one.

Doctor Jones, by Aqua (their 2nd of three #1s)

2 weeks, from 1st – 15th February 1998

Perhaps the trick was that they stuck to a clear ‘if it ain’t broke’ formula. Female and male vocals, Eurodance production, about five different ultra-catchy hooks… The demand was obviously there post-‘Barbie Girl’. The tempo is increased from their earlier hit, giving this a proper Hi-NRG bounce to it. And like its predecessor, this single is also based around a pop culture icon.

The ‘Doctor Jones’ of the title is Indiana Jones, as made clear by the video in which Lene (formerly Barbie) and the other two members of Aqua plough through the jungle in search of René (formerly Ken). Doctor Jones, Doctor Jones wake up now… prattles the chorus, and he does wake up just in time to save his bandmates from being boiled alive. As with the ‘Barbie Girl’ video it’s good camp fun.

This whole endeavour, is of course, complete cheese, and if your tolerance for cheesy Eurotrash is low then this record certainly won’t be for you. I’m fairly immune to it, but the ayypee-aieeooaayyoo-ayypeeay-eh (I believe that is the official transliteration…) line in the chorus is annoying even to me. And sadly, René’s role is much less than it was in ‘Barbie Girl’, with his gravelly voice being used mainly to echo Lene’s lead.

It’s not as good as their biggest hit, or as memorable, but it does successfully manage the difficult balancing act of replicating what made the former such a big smash, recycling it cleverly, but without simply churning out ‘Barbie Girl Part II’. That’s quite a hard trick to pull off, especially when their first hit had had such massive success but had been filed away quite firmly in the ‘novelty’ drawer.

I’m starting to sound like quite the Aqua apologist. But it wasn’t just me, honest! 1998 was their year! Not only did they manage this second number one, they will soon manage a third. A third that will prove them capable of writing a proper pop song, and not just novelty dance numbers.

776. ‘Barbie Girl’, by Aqua

One of the reasons that ‘Spice Up Your Life’, the Spice Girls hot new single, didn’t stay at number one for very long is perhaps because Spice mania was cooling off. But another is that one of the year’s (nay, the decade’s) biggest hits was waiting in the wings…

Barbie Girl, by Aqua (their 1st of three #1s)

4 weeks, from 27th October – 23rd November 1997

Hiya Barbie… Hi Ken… Before we get to the song’s subject, and the lyrics, we should note that otherwise this is fairly standard, late-nineties Eurodance beat and production. Synth strings and an airy keyboard line (I think the technical term is ‘Balearic’). Fill it with generic lyrics about reaching for the sky and living it large, and you’d have a standard dance hit, on a par with Whigfield’s ‘Saturday Night’, say. But the melody and the production are not why this was such a big hit.

‘Barbie Girl’ was so huge because of its subject matter, and how it somehow manages to be utterly dumb and yet quite clever; an annoying novelty and yet a total earworm. Take two of the song’s biggest hooks: Come on Barbie, Let’s go party… Ah, ah, ah, yeah… and Life in plastic, It’s fantastic… The first is stupidly simple, and yet it’s been in your head for the best part of three decades. The second is actually quite brilliant. The whole song succeeds because it constantly straddles this line between greatness and nonsense.

You could make too much of the song’s social commentary. It’s got some fun lines, and some borderline innuendo; but it’s hardly a feminist manifesto. The song’s best section is the second verse, because the way the beat rests before swishing into it is great, and because it contains the most ‘challenging’ lyrics. I can act like a star, I can beg on my knees… Barbie chirrups, before Ken ignores her with a Come jump in, Bimbo friend, Let us do it again… (Personally, René Dif’s gravelly, sleazy ‘Ken’ is the reason this song works. I think if it were all on Lene Nystrøm’s high-pitched ‘Barbie’ it would really start to grate.)

I think this also might be an example of the ABBA-factor, which I’ve mentioned before with non-English speaking acts. Because English wasn’t Aqua’s first language, the lyrics are perhaps simpler than someone with a native-level ability would have come up with. But this also means that the lyrics stick very easily. Aqua were Danish, and this was the third single from their debut album. They had been around since 1989, though the closest they’d come to success was as Joyspeed, with this truly spectacular happy-hardcore version of ‘Itsy Bitsy Spider’.

Mattel, the creators of Barbie, were not amused by this global smash, claiming that it besmirched the doll’s image and turned her into a ‘sex object’. They embarked on a five-year lawsuit, while Aqua’s label filed a countersuit for defamation. Both were dismissed, the judge wrapping up with the brilliant line: “Both parties are advised to chill.” By 2009, Mattel’s stance had softened, and they were using the track in adverts. By 2023, they had licensed the song for use in the ‘Barbie’ movie, as well as a remake by Nicki Minaj and Ice Spice. In fact, watching the video to ‘Barbie Girl’ now, it’s interesting to see just how similar it is to the world created for the movie.

You’d have gotten very long odds on Aqua having any follow-up hits, as this has ‘one-hit wonder’ written all over it. Well, not only did they not disappear, they have two further number ones to come…