Pop

801. ‘Millennium’, by Robbie Williams

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Into the eight hundreds, and we do so with a bold statement of a number one…

Millennium, by Robbie Williams (his 1st of seven solo #1s)

1 week, from 13th – 20th September 1998

The biggest British pop star at the turn of the century, the black sheep of the ‘90s biggest boyband, finally scores a solo number one. It’s a cocky, swaggering track, making nice use of a sample from Nancy Sinatra’s ‘You Only Live Twice’. (Though in actual fact it is a rerecording in a slightly higher key, which was cheaper than paying for the original.) Anyway, it slams the door open, sweeps into the room chorus first, declaring ‘I’m here!’

After that comes a state of the nation address, over a hip-hop beat. Live for liposuction, Detox for your rent, Overdose at Christmas, And give it up for Lent… We’re all in the gutter, but some of us are gazing at the stars, that sort of thing. It’s very zeitgeist grabbing, very of-the-moment, less than a year and a half before Y2K, all delivered with a sense of theatre by Robbie Williams. We’re praying it’s not too late… he sings in the chorus… Millennium…

Even if you’re stuck behind a dead end desk job in Slough, the appeal of an idea that we’ve got stars directing our dishevelled fates is clear. My favourite bit though is the nonchalantly loutish Come and have a go if you think you are hard enough… chant. It is this that sums up the post-Britpop nineties, the lads and the ladettes, the alcopops, all that. It’s clever, and catchy, somehow deep without really trying.

Some pop stars don’t seem to care about their chart fortunes, about whether or not a song will be a hit, but I don’t think Robbie Williams is one of them. At this point in his career at least, he seemed to relish being famous, being on stage, on TV, on the radio. And he released songs that were big and catchy, that appealed to the widest possible audience, like this one. He certainly had charisma, the X-factor that the best pop stars need. But he also had a clever team around him, and a songwriting partner in Guy Chambers who guided him through this imperious phase from 1998 to the early years of the 2000s.

‘Millennium’ was the lead single from Williams’ second album, ‘I’ve Been Expecting You’, but to pinpoint the moment he became Britain’s biggest pop star we need to rewind a few months to when ‘Angels’ was dominating the charts and the airwaves, to the extent that it began to feel like the country’s unofficial national anthem. Despite peaking at #4 it remains his biggest selling single. Following that his now signature tune ‘Let Me Entertain You’ made #3, and the rest is history.

It had been a long time coming, though. Williams had left Take That over three years before, and spent a year fighting a clause in his contract preventing him from launching a solo career while his former band were still recording. Fittingly, his first release was a cover of George Michael’s ‘Freedom’, which made #2 in July 1996, around the same time his bandmate Gary Barlow was releasing the dull ‘Forever Love’. Compare and contrast Barlow’s two forgettable number ones with this one, and it’s not hard to see why Williams went on to be the far bigger solo star.

It’s also hard to overstate how big Robbie Williams was becoming when this record went to the top. I wouldn’t count myself a huge fan, and I’ve never bought any of his music, but it turns out I knew all the words to ‘Millennium’ through sheer osmosis. He will have a nice and steady drip-feed of #1s for the next few years, so I’ll have plenty of time to test my knowledge of his other lyrics as we go on.

800. ‘Bootie Call’, by All Saints

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Suddenly it’s eight hundred not out. We continue to cut a swathe through the chart decades, almost tipping over into a new century. But there’s still plenty of life left in the 1990s, as All Saints return to form…

Bootie Call, by All Saints (their 3rd of five #1s)

1 week, from 6th – 13th September 1998

I tried to make the best of their double-bill cover record, featuring interesting takes on ‘Under the Bridge’ and ‘Lady Marmalade‘. And while it wasn’t the horror show some might have claimed, it still wasn’t that good. So here’s their third number one of the year, making them 1998’s joint most successful girl group (the other one isn’t the Spice Girls). And it’s a fun record.

It’s also a strange record, despite the subject matter being very All Saints. Casual sex is the order of the day, and it’s worth stopping to note that while this song isn’t at all explicit, it’s only really been since the mid-nineties that chart-toppers have started to be this up-front about sex. Never stop giving good love, ‘Cause that’s what I call you for… the girls purr… You can bring it on with the rough stuff, I don’t want to be tamed… All Saints are, of course, in charge of the whole situation, reminding their guys: It’s just a bootie call… (Why, incidentally, not ‘booty’? Is ‘bootie’ a British spelling I don’t know about?)

The strangeness comes from the production, and the sound effects that hang all over this song like weird Christmas decorations. There’s what sounds like someone snoring, a man going ‘uh’ over, over and over (once you’ve noticed him in the mix he takes over completely), plus lots of vaguely sexual breathing and spluttering. The second verse is very rough around the edges, with the girls taking turns over their lines as if ad-libbing around a looped piano riff. It could be cool; but it could also sound half-arsed. It’s certainly not polished or softened, like so many of the recent tween pop #1s, so that’s something to be thankful for. The girls don’t forget that there might be children listening though, adding a line I assume to be about safe sex: Jimmy’s got to ride in your pocket, or lock him in your wallet…

‘Bootie Call’ isn’t as good as ‘Never Ever’, or either of the band’s two remaining chart-toppers. It’s a little gimmicky, and gets a little repetitive. But even as their fourth best number one, it’s pretty enjoyable. Plus it cements their place as the biggest British girl group of the day, as the Spice Girls continue to disintegrate.

Next up we have a much delayed recap, but before that we should cast our eyes back towards each of the ‘hundredth’ number ones. What’s interesting is that almost all of them represent a facet of British chart-topping tastes. All Saints are a good way to mark the girl-powered sass-pop of the late nineties, as were Chaka Demus & Pliers (700) a good way to mark the mid-nineties reggae revival. What’s interesting is that there are barely four and half years between 800 and 700, as the turnover of number ones increases, but more than six between 700 and 600, in which T’Pau represented for all the eighties power-ballads.

500 was Nicole’s ‘A Little Peace’ (Eurovision), while 400 was ‘Don’t Cry for Me Argentina’ (showtunes). Tony Orlando and Dawn’s ‘Knock Three Times’ represents nothing more than the British public’s ongoing love of middling cheese. 200 was ‘Help’ by the biggest band of all time, while 100 was Anthony Newley’s ‘Do You Mind’, highlighting the lull that came between rock ‘n’ roll and Merseybeat. And of course, Al Martino kicked the whole shebang off in 1952, repping for all the pre-rock crooners. It’s been a lot of fun so far – thanks to everyone who has come along for the ride – and rest assured I have no intention of stopping until we make it all the way to the present day.

797. ‘Viva Forever’, by The Spice Girls

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The Spice Girls return, after missing #1 for the first time behind Run-D.M.C, with their first Geri-less single…

Viva Forever, by The Spice Girls (their 7th of nine #1s)

2 weeks, from 26th July – 9th August 1998

I can still remember where I was when I heard Geri had left the group (some generations had JFK…) I was in a minibus, on my way home from a Scout camp, when news broke on the radio. But of course, ‘Viva Forever’ had been recorded months before, so Halliwell still features both in the song and in the video – as much as any of the girls ‘feature’ in the video as animated fairies – and in fact was credited with writing most of the lyrics.

There are some lovely strings ‘n’ harmonies in the intro, then a cool Spanish guitar to bring some drama. The verses have a sense of melancholy, and the lyrics – originally about a summer romance – have a real yearning to them. The bridge even has some Spanish, for that touch of class. The verses too have a timeless quality to them, even if the chord progressions are a little predictable.

Of course, by the time Geri had left, the lyrics had ceased to be about a summer fling and seemed to fit perfectly as her ‘goodbye’ to the band. And this is a very solid pop record. In fact, it’s almost adult-oriented soft rock. And I’d put it down as the group’s best ballad, miles ahead of ‘Mama’, and pretty far ahead of ‘2 Become 1’. The fact that they had gems like this up their sleeve, two years into their career, sets the Spice Girls apart from most other pop fodder of the time.

The only thing that slightly lets this record down is the vocals. And we know, of course, seven chart-toppers in, that people didn’t buy Spice Girls’ records for the quality of their voices. But it’s on songs like this, where they can’t rely on boisterous, girl-power energy, that you can hear how reedy a couple of them were. Luckily, Mel C is on hand to do most of the heavy lifting as the song reaches its climax.

I can’t remember ever seeing the full music video for ‘Viva Forever’ before, but it’s a trip. Set in the 1970s, two boys follow an animatronic bouncing chicken into a forest where they meet the Spiceys as slightly demented looking fairies. One of the boys disappears into a Rubik’s cube with the girls, leaving his friend lost and confused… It apparently took longer to film than the entirety of ‘Spiceworld – The Movie’, and adds a ‘loss of innocence’ interpretation to the song’s lyrics.

So, Geri had left, citing exhaustion and depression. The drama was that she didn’t tell the other girls to their faces, causing a rift for many years… It wasn’t the only crack to start showing, though. Before the Girls return for their penultimate number one, their solo careers will have started, with predictably chart-topping results.

792. ‘C’est la Vie’, by B*Witched

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Ah Jaysus! If it isn’t one of the nineties most beloved pop ditties, so that it is…

C’est la Vie, by B*Witched (their 1st of four #1s)

2 weeks, from 31st May – 14th June 1998

I don’t feel so bad putting on the ol’ stereotypical Irishisms, because this silly record is drenched in such nonsense. It may be one of the decade’s best-loved pop songs, but it got on my tits aged twelve and I’m glad to report that it still gets on them twenty-six years later.

Is it the nursery rhyme verses? Is it the perky production? Is it the Irishisms? (Get a loife… What are ye like…?) Or is it all of the above, plus the group’s horrific double-denim outfits in the video? Yep, it’s the whole shebang. This is bubble-gum so sweet and cloying that you want to spit it out after just five seconds.

And if you sit down to really listen to the lyrics, a fool’s errand with a song like this, then your distaste only deepens. Say you will, Say you won’t, Say you’ll do what I don’t, Say you’re true, Say to me, C’est la vie… They are words, words put together, put together because they form catchy rhymes, in English and in French; but they’re gibberish. Of course this isn’t the first pop song to make zero sense, so perhaps I’m being harsh. But even the innuendo – and I’m normally a big fan of innuendo – leaves me rolling my eyes. Do you ever get lonely playing with your toy…? I’ll show you mine if you show me yours… Oh lord, please don’t.

The closest this comes to passable pop is in the bridge, the huff and puff bit (this record is very heavy on the nursery rhymes). And that bit is undeniably catchy. But just as you begin to put together a defence for ‘C’est la Vie’, in comes the demented faux-Riverdance middle-eight and your case crumbles. Nope, nope, nope. Cover it in lead and chuck in the Liffey.

B*Witched were from Dublin, and had formed in 1996. Two of the four were twins, Edele and Keavy Lynch (sisters of Boyzone’s Shane Lynch), while the other two were their friends from dance and kickboxing classes. At least they didn’t go down the bland ballad route of their brother’s group (I should add a ‘yet’, as we have three more B*Witched #1s to get through). You can see what they were going for with the slightly watered-down version of fun and feisty girl power, but I wasn’t the right age for it in 1998 and I’m certainly not the right age for it now. I am, however – and without giving too much away – fully prepared to defend their next chart-topper as a lost classic.

We’ve had plenty of pop number ones in the past few years. But everything about ‘C’est la Vie’, from the production to the video, ups the cheese, the bubble-gum, the trashiness… call it what you will. And this record sets the tone for the next couple of years, in which the singles chart will be dominated by primary coloured, tween pop. And we can perhaps explore why that was as we get closer towards the end of the century…

As a final aside, and with the eyes of the world currently on Paris, I make this the 3rd number one single with a French title, after ‘Que Sera Sera’ and ‘Je T’Aime… Moi Non Plus’. Let me know if I’ve missed one.

789. ‘Under the Bridge’ / ‘Lady Marmalade’, by All Saints

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All Saints score their second number one in a row, with a much-maligned double bill…

Under the Bridge / Lady Marmalade, by All Saints (their 2nd of five #1s)

1 week, from 3rd – 10th May / 1 week, from 17th – 24th May 1998 (2 weeks total)

I’m interested to see what I make of the first part of this double-‘A’. The official view from the playground in 1998 was that All Saints covering Red Hot Chili Peppers was a travesty. Silly girl groups trying to sing songs by proper, sweaty, socks ‘n’ cocks guitar bands was wrong, and no teenage boys had the guts to say otherwise.

But here I am, two and a half decades later and unencumbered by peer pressure. Free to admit that I’m not much a fan of the Chili Peppers (though ‘Under the Bridge’ is one of their better, less obnoxious moments). Free to discover that All Saint’s version isn’t actually that bad. I do like the stripped-back intro, and the off-kilter delivery of the verses. It’s something new – an interesting re-imagining of the original – which is the basic duty of a half-decent cover version.

Because it’s 1998 there are lots of scratchy turntable flourishes, and a crackly, old-time effect on the main guitar riff, both of which feel quite dated. And perhaps unsurprisingly for a song about someone’s relationship with heroin, several of the lines were changed and/or omitted. Anthony Kiedis was not a fan of All Saints’ version (“it looked like they didn’t know what they were singing about”), which is fair enough for a song so personal to him. You do wonder what the thought process was in choosing this as a cover, for surely they knew there would be a reaction from the rock snobs. (Though it should be noted that the guitar on this record is played by Mojo Magazine favourite Richard Hawley.)

So, this isn’t terrible. Not even close. I’m not sure why they needed to do it, and I have no idea why it’s five minutes long, but here we are. And not content with reinterpreting one much loved classic, on the other side of this double-‘A’ the girls have their way with Labelle’s raunchy disco standard ‘Lady Marmalade’. From heroin, to prostitutes…

This feels a bit more what you’d expect from a ‘90s girl group. A bit more basic, if you will, with a mid-tempo disco-funk beat that reminds me of the Spice Girls’ ‘Who Do You Think You Are’. But again they at least do something a bit different with it, removing most of the original verses and replacing them with saucy raps – My place or yours, Gotta be raw… Gotta get wet, Are you ready yet? – which cement their place as the edgier girl group of the day. Of course they keep the famous Voulez-vous coucher avec moi? line, but it’s rendered fairly PG by some of the smut around it. (I remember having an embarrassing conversation with my mum when this came on the radio, her asking if I knew what the French meant…)

The Labelle original had made #17 in 1975, which is surprisingly low. The original of ‘Under the Bridge’ had fared slightly better, reaching #13 in 1992. It’s fair to say that neither of these covers have usurped the originals in the public’s affections, while an even more popular cover of ‘Lady Marmalade’ will be along in a few years to overshadow All Saints’ effort. And personally, I much prefer the originals of these two hits. This is by far the weakest of the girls’ five number ones; but they aren’t the crimes against music that some may try to suggest.

776. ‘Barbie Girl’, by Aqua

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One of the reasons that ‘Spice Up Your Life’, the Spice Girls hot new single, didn’t stay at number one for very long is perhaps because Spice mania was cooling off. But another is that one of the year’s (nay, the decade’s) biggest hits was waiting in the wings…

Barbie Girl, by Aqua (their 1st of three #1s)

4 weeks, from 27th October – 23rd November 1997

Hiya Barbie… Hi Ken… Before we get to the song’s subject, and the lyrics, we should note that otherwise this is fairly standard, late-nineties Eurodance beat and production. Synth strings and an airy keyboard line (I think the technical term is ‘Balearic’). Fill it with generic lyrics about reaching for the sky and living it large, and you’d have a standard dance hit, on a par with Whigfield’s ‘Saturday Night’, say. But the melody and the production are not why this was such a big hit.

‘Barbie Girl’ was so huge because of its subject matter, and how it somehow manages to be utterly dumb and yet quite clever; an annoying novelty and yet a total earworm. Take two of the song’s biggest hooks: Come on Barbie, Let’s go party… Ah, ah, ah, yeah… and Life in plastic, It’s fantastic… The first is stupidly simple, and yet it’s been in your head for the best part of three decades. The second is actually quite brilliant. The whole song succeeds because it constantly straddles this line between greatness and nonsense.

You could make too much of the song’s social commentary. It’s got some fun lines, and some borderline innuendo; but it’s hardly a feminist manifesto. The song’s best section is the second verse, because the way the beat rests before swishing into it is great, and because it contains the most ‘challenging’ lyrics. I can act like a star, I can beg on my knees… Barbie chirrups, before Ken ignores her with a Come jump in, Bimbo friend, Let us do it again… (Personally, René Dif’s gravelly, sleazy ‘Ken’ is the reason this song works. I think if it were all on Lene Nystrøm’s high-pitched ‘Barbie’ it would really start to grate.)

I think this also might be an example of the ABBA-factor, which I’ve mentioned before with non-English speaking acts. Because English wasn’t Aqua’s first language, the lyrics are perhaps simpler than someone with a native-level ability would have come up with. But this also means that the lyrics stick very easily. Aqua were Danish, and this was the third single from their debut album. They had been around since 1989, though the closest they’d come to success was as Joyspeed, with this truly spectacular happy-hardcore version of ‘Itsy Bitsy Spider’.

Mattel, the creators of Barbie, were not amused by this global smash, claiming that it besmirched the doll’s image and turned her into a ‘sex object’. They embarked on a five-year lawsuit, while Aqua’s label filed a countersuit for defamation. Both were dismissed, the judge wrapping up with the brilliant line: “Both parties are advised to chill.” By 2009, Mattel’s stance had softened, and they were using the track in adverts. By 2023, they had licensed the song for use in the ‘Barbie’ movie, as well as a remake by Nicki Minaj and Ice Spice. In fact, watching the video to ‘Barbie Girl’ now, it’s interesting to see just how similar it is to the world created for the movie.

You’d have gotten very long odds on Aqua having any follow-up hits, as this has ‘one-hit wonder’ written all over it. Well, not only did they not disappear, they have two further number ones to come…

775. ‘Spice Up Your Life’, by The Spice Girls

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Just thinking about the Spice Girls’ schedule for 1997 makes me feel tired. Live shows, sponsorship deals, a movie, adverts, awards ceremonies around the world… And, of course, a second album to record and promote.

Spice Up Your Life, by The Spice Girls (their 5th of nine #1s)

1 week, from 19th – 27th October 1997

‘Spice Up Your Life’ is classic pop group lead single fare. It’s brash, it’s catchy, it has the name of the band in the title… In fact, it’s basically a call to arms for Spiceys everywhere: When you’re feeling, Sad and low, We will take you, Where you gotta go… set to a pounding, gyrating samba rhythm. People of the world, Every boy and every girl… Spice up your life!

I may have mentioned in previous posts how much of a fan I was of the Spice Girls’ first album. And I distinctly remember hearing ‘Spice Up Your Life’ for the first time… and hating it. It was annoying, it was chaotic, it felt like ‘Wannabe’ (never my favourite Spice Girls’ song) times a hundred. Maybe it was my age? I was almost twelve by this point, approaching the too-cool-for-school stage… Or maybe the song was just a bit naff?

Listening to it now, I’d say it was the latter (I’ve never been too cool for anything). By the second verse, the chaotic energy starts to rip the song apart… Kung Fu fighting, Dancing queen, Tribal spaceman, And everything in between… Then there’s the gibberish of the middle-eight: Flamenco, Lambada, But hip-hop is harder… While it’s perhaps best not to get into the yellow man in Timbuktu…

What does redeem it for me, slightly, is the fact that the chorus is an earworm, and provides its own dance moves: slamming it to the left, shaking it to the right. Plus, the song in its entirety doesn’t outstay its welcome. It blows in, upends your furniture, and blows out all in under three minutes. It charged straight to number one, of course, just as it looked like Elton John’s Diana tribute might stay there for the rest of the year (that was #1 on the Billboard charts well into 1998).

At the same time, ‘Spice Up Your Life’ only stayed on top for one-week, compared to the seven weeks of ‘Wannabe’. Although the ‘Spiceworld’ album was a massive seller, and the singles off it all big hits, it didn’t quite match the impact of its predecessor. In the video to this single, the girls descend in a spaceship to a post-apocalyptic world in which everything is ‘Spice’d. It’s visually impressive, even with the dated CGI, but you wonder what the thought behind it was. If you were starting to feel Spice Girl over-saturation, then that video wouldn’t have changed your mind…

769. ‘MMMBop’, by Hanson

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From an uplifting gospel classic, to some undeniable nineties bubblegum. The charts in the spring of 1997 were on a feelgood trip…

MMMBop, by Hanson (their 1st and only #1)

3 weeks, from 1st – 22nd June 1997

Having said that, though, I’m not sure that ‘bubblegum’ really does ‘MMMBop’ justice. Yes, it’s got the nonsense title, and the catchy chorus, but the verses are actually quite… grungy? The riff is not a million miles away from an acoustic version of ‘Smells Like Teen Spirit’, and the way the wordy lines bump up against the melody is quite sophisticated. Let’s not call it grunge, but note that it owes a debt to alt-rock acts of time.

Until the chorus, that is, when we leap wholeheartedly into pure-pop territory. Has there been a bigger, more instant, less forgettable, earworm in music history. Probably, but I can’t think of it right now. I can’t think of it because I’m listening to ‘MMMBop’, and am unable to focus on anything but that chorus.

I’m also remiss in calling the title ‘nonsense’, for I have just now googled ‘what is an MMMBop’, and found that it is the “sound of time passing very quickly”. How profound. Even more profound are the lyrics, which again I’d never paid much attention to: You have so many relationships in this life, Only one or two will last… When you get old and start losing your hair, Can you tell me who will still care…? Deep. Sightly clumsy – it was written by teenagers, after all – but deep.

When this record came out, all the talk in the playground wasn’t so much how young Hanson were, but how everyone thought their lead singer was a girl. Which, looking back now, seems ridiculous. It’s clearly a boy with long hair. But then small-town Scotland isn’t always the most cosmopolitan of places, and very few lads were strolling down our High Street with shoulder length blonde locks. I will credit Taylor Hanson, though, as being one of my very first crushes… He may not have been a girl, but I still thought he was cute. (I’ve just checked, and he’s still a decent looking chap in his forties…)

Taylor, and his brothers Isaac and Zac, from Tulsa, Oklahoma, had been in a band since 1992. They’d released a couple of independent albums, one of which featured a slower version of ‘MMMBop’. They were spotted playing at South by Southwest, and recorded an album produced by the Dust Brothers, who added all the cheesy touches and scratches to this lead single, which made #1 across the globe. In my review of the Spice Girls ‘Mama’ I called the same scratch effects ‘dated’, but here they seem to add to the period charm.

Do I love this as much as ‘I Wanna Be the Only One’? Probably not. Not sure why I need to compare them, other than the fact they topped the charts together, and are both feelgood classics. ‘MMMBop’ ultimately sounds a bit more of its time, though in today’s rush for all things nineties it’s definitely been reclaimed as a classic. Even in 1997 it broke through the critics’ defences, and was voted as Single of the Year by The Village Voice.

Hanson remain a going concern, with the brothers still recording and touring together. They have fifteen children between them, which is impressive. Away from music, they’re involved in a lot of charity work, and have even launched their own craft beer… wait for it… MMMHops.

766. ‘Love Won’t Wait’, by Gary Barlow

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I was nonplussed when Gary Barlow launched his solo career with the dreary ballad ‘Forever Love’. Nonplussed, and bored. Was that it, from the man meant to be the next George Michael?

Love Won’t Wait, by Gary Barlow (his 2nd of three solo #1s)

1 week, from 4th – 11th May 1997

I was also surprised that I had no recollection of ever hearing what must have been a hugely anticipated record. Almost a year later, Barlow’s debut album was ready, and his second single was released ahead of it. ‘Love Won’t Wait’ also doesn’t ring a bell, but at least it’s relatively up-tempo. There’s a hint of disco in the beat, and the bridge has a soaring chord progression. This might be… fun?

And then we reach the chorus, and I do recognise this one! Love won’t wait, Forever and a day… It’s a pretty basic, soul-pop song with some nice seventies touches. One reviewer compared it to Cliff Richard’s output from that time, and now I can’t un-hear that. It also sounds like the sort of song Take That would have chucked out as the third or fourth single from one of their earlier albums. It’s no great shakes, is what I’m saying; but it’s much better than ‘Forever Love’.

It also has an interesting back-story. It was written by none other than Madonna, during sessions for her ‘Bedtime Stories’ album in 1994. I couldn’t imagine something this unremarkable coming from Madge, but someone’s uploaded the demo onto YouTube. It feels more Motown than disco, and even in its rough form it sounds better than Barlow’s version. That’s true star quality, I suppose.

And I also suppose we can claim this as a belated second ‘90s #1 for Madonna, her first since ‘Vogue’. She will be back soon, though, with a chart-topper under her own steam. Did anyone at the time imagine that we would have to wait so much longer for another Gary Barlow chart-topper, though? The album, ‘Open Road’, produced just one further Top 10 hit, while his second solo album in 1999 produced none. He won’t trouble the top spot for a decade, until Take That have their spectacular comeback, and won’t manage his final solo #1 for another fifteen years.

I have been, and probably still am, a bit harsh on Gary Barlow. Yes, he’s written some great pop songs. But though he’s finally achieved his goal, and ascended to the British pop pantheon, better late than never, he’s no Cliff, Elton, or George Michael. No Robbie Williams either, the man who will be taking the mantle of Britain’s Biggest Pop Star from under his former bandmate’s nose, very soon.

762. ‘Mama’ / ‘Who Do You Think You Are’, by The Spice Girls

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Think ‘festive hits’, and your mind goes straight to Christmas, and then perhaps Halloween. Is there an Easter pop classic? Not that I can think of. What’s for certain is that the Spice Girl’s ‘Mama’ is the first, and only, number one single aimed at the Mother’s Day market.

Mama / Who Do You Think You Are, by The Spice Girls (their 4th of nine #1s)

3 weeks, from 9th – 30th March 1997

It’s a wonder why more acts haven’t tapped this under-used commercial seam… Or is it? Because ‘Mama’ pretty much ticks every box, sounding exactly how a pop song about how much we love our mothers should. ‘Mama’ killed the Mother’s Day hit off before it ever got going. It’s perfect.

But by perfect, I don’t mean it’s much good. It’s pleasant, with a nice minor-key melody, and is cleverly written as a letter of apology from a now adult child, for being such a little shit when they were growing up. I didn’t want to hear it then, But I’m not ashamed to say it now, Every little thing you said and did was right for me… And the Spices’ mums are in the video, holding pictures of the girls as kids, which is cute.

But by and large, it’s fairly bland. Plus, there are too many dated flourishes – scratchy fills between lines, and a strange organ riff – that distract from the actual song. It’s by far the weakest of their four singles so far. Luckily for us, ‘Mama’ is only half the main event here, and the record as a whole is redeemed by the other ‘A’-side.

‘Who Do You Think You Are’ is a fun slice of dance-pop: a tribute to the disco, funk and soul records of twenty years before. There’s a very funky bassline, and horns, and cheesy strings. There’s nothing particularly original in this pastiche, which means its only their second best song so far – still behind ‘Say You’ll Be There’ – but it’s become a wedding party staple. Plus it gave the world perhaps the ultimate Spice Girls image – Geri in her Union Jack dress, which she wore as the group performed the song at the 1997 Brit Awards.

‘Who Do You Think You Are’ was adopted as that year’s Comic Relief single, and a second video was made featuring The Sugar Lumps: a band comprised of French & Saunders, Kathy Burke, Llewella Gideon, and… Lulu. Who was a good sport because she’s actually, you know, a singer. This does mean, though, that she has been involved in the two biggest disco-pop hits of the nineties, after her feature on Take That’s ‘Relight My Fire’.

Charity records are at their best when they piggy-back on actual pop songs, and don’t inflict something ‘funny’ on the world in the name of a good cause. And this, with the Spice Girls at the height of their fame, probably made a lot more money than ‘The Stonk’. If I believed in such a thing as a ‘guilty pleasure’, then this would be one. Because who has not, at one point or another, belted out Mel C’s lines as the song closes? (She always got the best parts…)

The success of this pair of tunes confirmed a 100% chart-topping record for the Spices: four out of four. ‘2 Become 1’ had already lifted them into exalted company, as only the fifth act (and the first females) to reach #1 with their first three singles, behind luminaries such as Gerry & The Pacemakers, Frankie Goes to Hollywood… checks notes… Jive Bunny, and Robson & Jerome. And now this confirmed them as record breakers – chart-toppers with their first four, with many more to come.