827. ‘Bring It All Back’, by S Club 7

Normal service is resumed, after the strangest of detours courtesy of Baz Luhrmann’s ‘Sunscreen’… Here’s some A-grade, late-nineties tween-pop.

Bring It All Back, by S Club 7 (their 1st of four #1s)

1 week, from 13th – 20th June 1999

I hear the Jacksons, I hear the Archies, I hear Disney themes… I hear a whole host of influences from classic sixties and seventies bubblegum. I’ve noticed that while listening to many of the recent pop number ones, I’ve ended up spending more time working out what they’re derivative of rather than hearing them as their own entities. And there isn’t a single note in ‘Bring It All Back’ that isn’t borrowed from somewhere else. Which means I want to sneer at it – my thirteen-year-old self certainly did – but dammit I can’t. It’s just too catchy, too packed with hooks, not to grudgingly admire.

Not that it’s at all clever, or that it isn’t cynical in the way it relentlessly hits each hook after hook, as if some modern day Pied Piper has designed a song that will lure in seven-year-olds across the land. I haven’t been able to listen to it for too long this morning without starting to feel queasy. Plus there’s no edge, no hint of an underlying melancholy, to the lyrics: Don’t stop, Never give up, Hold your head high and reach the top… It almost makes B*Witched sound punk. But still, as a pure pop song, it works.

Besides, I could never truly hate this. This is nostalgia. This is watching kids’ TV while still in my school uniform, looking forward to ‘Neighbours’ and ‘The Simpsons’, before, or perhaps after, playing football across the street, with my mum cooking dinner next door… Baz Luhrmann may have just warned us against the dangers of nostalgia, but I would pay a good sum of money just to spend five minutes back in that world.

This record is further evidence of a point I made a few posts ago, about British pop sounding, and looking, cheap and tacky next to the mega-watt US stars of the day. You can imagine Britney Spears’s team hearing five seconds of this, and dismissing it with a roll of the eyes and a “that’s cute”. And yet, ‘Miami 7’, the show for which this served as the theme song, was popular in the US. Clearly even their tweens had an appetite for British cheese.

S Club 7 were the brainchild of Simon Fuller, after he had been sacked by the Spice Girls in 1997. Presumably he wanted younger, more pliable charges (who wouldn’t rebel against him) which I guess fed through to the cuter, more upbeat music. It is said that the ‘S’ in the band name stands for ‘Simon’, which feels a bit cultish, but that’s never been confirmed. With Steps around at the same time, and with Hear’Say and Liberty X to come soon, it could be said that we are in the second golden age of mixed-gender pop groups, after the days of Bucks Fizz, Brotherhood of Man, and a certain quartet of Swedes (I hesitate to type out that band’s name, in case a casual skim-reader thinks I’m actually comparing them to S Club 7!)

I will happily admit, however, that S Club 7 have much better songs to come… At least two of which are genuine pop classics. Their sound matured, while their songwriters remained skilled at using strong reference points for their hits, be it Motown, disco, or even classical interpolations (see 2000’s ‘Natural’). Plus, I’ve met Bradley McIntosh – the only chart-topping artist I have ever touched – and he was cool.

823. ‘I Want It That Way’, by Backstreet Boys

More boyband balladry at the top of the charts, with yet more to come very soon…

I Want It That Way, by Backstreet Boys (their 1st and only #1)

1 week, from 9th – 16th May 1999

But wait, come back! Boyband ballads don’t have to be dull, repetitive, and bland. Yes, I know, Westlife will put this theory sorely to the test time and again, but believe me. In fact, don’t take my word for it, just play our next number one: ‘I Want It That Way’, by the Backstreet Boys. From the UK’s most successful boyband, to – in pure sales figures – the most successful of all time…

Like Britney Spears a few weeks earlier, ‘I Want It That Way’ has that confident, glossy-teethed American-ness, with a healthy dollop of Max Martin production (plus, of course, that quintessential late-nineties drumbeat). Comparing this to Westlife, or Boyzone, it reminds me of the 1950s, when Elvis, Jerry Lee Lewis et al were the epitome of hip-swivelling cool, and the Brits were still serving up nudge-wink music hall acts like Tommy Steele. Of course, we’re only a few years on here from the heyday of Take That – a British boyband that had global appeal – but things seem to have regressed since then.

And I’m not saying that I think British popular music was in a less appealing state than the US at the turn of the 21st century. On the contrary, I think the British charts were throwing up curios and oddities, and a mix of genres, that the Billboard chart could only dream of, while the latest Boyz II Men hit spent its seventeenth week at #1. But when it came to pure pop, the US acts of the day – Spears, Aguilera, these Backstreet Boys – had the ability to make their British counterparts look like small fry. Let’s call it the US pop-industrial complex.

Anyway, that was a bit of a tangent. Why is ‘I Want It That Way’ such a classic pop tune? Something in the minor key verses and the soaring chorus. Something in the Tell me why! hook. Definitely something in the gigantic key change, which is one of the very best of its kind. But mainly in the way that it somehow sells an opening line like You are my fire, My one desire… without making you want to press ‘skip’. Get past that line and you’re invested until the end.

The lyrics are, as many before me have pointed out, nonsense. Or, if you’re being generous, ambiguous. We’re never given an answer to the ‘tell me whys’, or any hint as to what is such a heartbreak, and a mistake. Maybe it’s just my dirty mind, but I like to think of this as a sort of Meat Loaf not telling us what he wouldn’t do for love situation, with ‘that way’ being some sort of sordid sexual act that the good ol’ Backstreet Boys can’t stomach their girlfriends asking for.

Or maybe that’s just me. Whatever the reason, ‘I Want It That Way’ was a huge hit around the world. Take it from me, as someone who’s spent many years in Asia, this is one of those English songs that everyone, from Japan to the Philippines to Cambodia, knows. It was far from the Backstreet Boys first hit in the UK, but if any of their singles was going to make number one then it was this. They would also go on to have eight more Top 10s between here and 2005, to end with an impressive total of sixteen in just under a decade. Colour me amazed, though, to have just discovered that Backstreet Boys scored precisely zero US chart-toppers!

819. ‘Blame It on the Weatherman’, by B*Witched

Storms gather, thunderclouds ripen, droplets fall like one of those ‘soft noise for sleep’ playlists… B*Witched are getting moody.

Blame It on the Weatherman, by B*Witched (their 4th and final #1)

1 week, from 21st – 28th March 1999

Before we get stuck into the meat of this next number one, can I ponder for a second what the most used non-musical sound effect is in pop music? I’m sure it must either be rainfall or revving motorbikes, but any other suggestions are welcome. The storms here are soon replaced by an acoustic guitar, and not for the first time I’m getting an unexpected Beatles flashback from a B*Witched number one. This time it’s ‘In My Life’ buried within the opening chords…

In fact this whole song is a game of spot-the-influences. The verses remind me of other late-90s indie-pop acts like Tin Tin Out and Catatonia, and most of all Natalie Imbruglia’s ‘Torn’. Then the new-age, Enya touches from ‘To You I Belong’ return for the chorus… The rain goes on, On and on again… Meanwhile the bad-weather-as-metaphor-for-heartbreak is a trope as old as pop music, from ‘Raining in My Heart’ to ‘Rhythm of the Rain’.

Since the ridiculous ‘C’est la Vie’, B*Witched have matured with each successive single, to the point that I’ve been quite impressed with how much I’ve enjoyed it when they’ve popped up in recent weeks. I’d still rank ‘Rollercoaster’ as my favourite, but this has some nice harmonies in the choruses and the middle-eight.

‘Blame It on the Weatherman’ was the group’s fourth consecutive #1 single, matching the Spice Girls’ achievement from a couple of years earlier. (In fact they bettered that record by having all four singles enter at the top; ‘Wannabe’ having climbed to its peak.) It would be their last though, as none of the singles from their second album came close. It’s interesting, actually, how quickly the B*Witched bubble burst. If we fast-forward exactly a year, in March 2000 we’d find ‘Jump Down’ struggling to a #16 peak.

They split in 2002, after being dropped by Sony despite having a third album in the works. More recently they have reformed and toured with other ‘90s pop acts (including recent chart-toppers 911), and have even tentatively released some new material, that hasn’t come close to troubling the charts. All a long way from the late-nineties, when B*Witched at the height of their powers were scoring four #1s across barely nine months. All together now: what were they like?

PS. I’m adding this in a couple of days after publishing, but I’ve just realised that when this record knocked Boyzone from the top it was probably the first and only time that two siblings have replaced one another at number one (Boyzone’s Shane Lynch and B*Witched’s Edele and Keavy Lynch). Let me know of any others!

818. ‘When the Going Gets Tough’, by Boyzone

From pop heaven, it’s back down to earth with a hefty bump…

When the Going Gets Tough, by Boyzone (their 5th of six #1s)

2 weeks, from 7th – 21st March 1999

Boyzone return with their penultimate chart-topper. Yes, we’re almost done with them. And, hey, at least this isn’t a ballad! Instead it’s that other modern pop group staple: the charity cover. From the late nineties onwards, charities desperate for your money made a clear shift away from novelty singles over to classic covers by the day’s big acts. There are similar crimes against pop to come from the likes of Westlife, Girls Aloud, and One Direction.

The synths are cheap and the production tacky on this version of Billy Ocean’s 1986 #1, while I think this might be Ronan Keating’s most grating vocal performance yet (a category with some very strong competition). In fact, this is pretty poor all round. I just don’t think Boyzone had the personality to do anything other than bland balladry. The fun and frivolity here sounds much too forced.

The best bit by far is that they keep the original’s saxophone solo almost note for note, which means we get a blast of sweet mid-80s sax – a sound I never realised I’d missed. And yes, the Billy Ocean version is a decent enough song (though not one I was overly hot on in my original post), and it’s hard to completely ruin decent source material. That original feels like a lifetime ago (in some ways it was, as I was born a few weeks before Ocean made #1), but the thirteen year gap between these versions means it’s the same as an artist in 2024 covering a song from 2011, which sounds like the blink of an eye…

This was the 1999 Comic Relief single, raising money for any number of good causes. So yes, yes, yes we shouldn’t be too harsh on it. (Though I would donate far more money than the price of a CD single to never hear Boyzone again). The video features the requisite plethora of celebs goofing around in the name of charidee. In fact, watching this was the most enjoyable part of this whole exercise, seeing people that hadn’t crossed my mind for many years: Will Mellor, John McCririck, Mystic Meg (RIP) and Saracen from Gladiators (as well as a very young Graham Norton).

817. ‘…Baby One More Time’, by Britney Spears

It’s Britney, bitch.

…Baby One More Time, by Britney Spears (her 1st of six #1s)

2 weeks, from 21st February – 7th March 1999

Sorry, couldn’t resist. That iconic intro is still eight years off. But let’s be real, the three note piano motif (the official term, apparently) that introduced the world to Britney Spears, and that underpins one of the all-time great pop songs, is even more iconic.

Yes, ‘all-time great’. Up there in the pop pantheon with ‘Cathy’s Clown’, ‘She Loves You’, ‘Dancing Queen’, ‘It’s a Sin’… You name a pop classic from any era, and ‘…Baby One More Time’ is up there holding its own alongside them. It has all the indefinable qualities – the ability to hook you instantly, the ability to remain catchy but never cloying, the ability to still somehow sound fresh after twenty-five years – which all classics need.

But, I hear you argue, is this not too bubblegum to be an all-time classic? Don’t Britney’s vocal, shall we say, limitations not detract? To the first charge I say no, for this has as much underlying melancholy as the best ABBA songs. What other teenybop songs involve lines about fatal loneliness? And to the second I say that sixteen-year-old Britney’s vocal stylings are perfect for a song about teenage lust and longing. Plus, she managed to influence the way an entire generation pronounced the word ‘baby’ (Bayba? Baybay? Byebuh?)

To reach truly magical heights though, a song needs a moment where everything just clicks. That moment of transcendence arrives in the middle eight, as the chorus lines are chopped up and loaded with emphasis: I must confess, That my loneliness, Is killing me now…

Of course, this was a massive smash across the world, and now stands as one of the best-selling singles ever. It’s most recent placing in the Rolling Stone Top 500 of all time was #205. It’s also been voted the greatest debut single of all time, and the UK’s 7th favourite number one. Britney aside, it also properly introduced the world to Max Martin, one of the most successful chart-topping writers and producers of all time. At last count I make this his first of twenty appearances in the credits of a chart-topping single in the UK.

‘…Baby One More Time’ also won awards for its video, in which Britney flaunts almost every school uniform rule in the book. It got criticism too, for sexualising both school uniforms and the teenage singer in them, as well as the suggestion that it was glamorising sexual violence. Martin has since argued that the ‘hit me’ in the lyrics refers to ‘hitting someone up on the phone’ (as the kids put it in 1999), and that any confusion stems from the fact that English isn’t his first language.

But frankly, who cares? A song this good doesn’t deserve to be caught up in tawdry speculation about its slightly risqué video. Having said that, while this might technically be the best of Britney Spears many singles, it is not my favourite. Britney has five more number ones to get through, and two of those songs can rival this for classic status.

810. ‘Tragedy’ / ‘Heartbeat’, by Steps

1999, then. Just writing it out – ‘1999’ – still feels pleasingly futuristic, despite it being twenty-five years ago. And what cutting-edge, avant-garde #1 do we have to guide us into the future…? Steps! With a Bee Gees cover…

Tragedy / Heartbeat, by Steps (their 1st of two #1s)

1 week, from 3rd – 10th January 1999

It is a cheap and cheerful (‘cheap and cheerful’ being the Steps motto) and pretty faithful cover of the Brothers Gibb’s 1979 chart-topper, the big hit of the ’98 party season. By the first week in January presumably everyone knew the hands-to-the-face-while-shouting-out-the-title-line move from the video, the record having taken seven weeks to climb to the top – a very slow burn for the late nineties.

‘Heartbeat’ is a little more inventive, and was initially the song that was pushed to radio. A wintery ballad, with lots of little retro-flourishes (I love the revving bass), sounding like something Barbara Dickson might have recorded a decade and a half earlier. Faye and Clare, the pair that usually took the lead on Steps’ singles, both have an oddly old-fashioned, stage school way of enunciating their lines which is well-demonstrated here. But they also both have a set of lungs on them, giving oomph to even the most banal of lines. As with most Steps songs, we are left to wonder what the two male members, H and Lee, are doing. At least here they contributed some nice backing vocals.

I will admit right now, loud and proud, that I like Steps. Whatever. Sue me. Yes, they’re camp. Yes, they are cheesy. Yes, they are a Poundland ABBA. And yes, occasionally they’ve made some truly awful records (‘5,6,7,8’ springs immediately to mind). But all that is forgiven thanks to the pop perfection of singles like ‘Last Thing on My Mind’, or ‘Love’s Got a Hold of My Heart’.

Sadly, they’re neither the first, nor the last, act to be poorly served by their chart-toppers. ‘Tragedy’ and ‘Heartbeat’ wouldn’t rank among their best songs (and the less said about their second #1 the better… until I have to write a post about it.) They match Sash! – see my previous post – for five #2s, at least four of which would have made better #1s than this.

1999 will take us longer to get through than any year so far, with thirty-five chart-toppers (up four from 1998’s total). But luckily we’re now hitting a typically eclectic run of January number ones, made up of genre-hopping DJs, boyband covers, punk rockers, and the shock return of a legendary new-wave band… Exciting times ahead!

807. ‘To You I Belong’, by B*Witched

A blast of Celtic pipes meets our ears, heralding the arrival of our next number one. Because heaven forbid we forget just for one second that B*Witched. Are. Irish!

To You I Belong, by B*Witched (their 3rd of four #1s)

1 week, from 13th – 20th December 1998

Girl group rules dictate that the 3rd single must be a ballad, especially if said single is being released at Christmas. So in some ways, ‘To You I Belong’ is a fairly predictable, low-tempo, pop smoocher (with a strangely old-fashioned sounding title, grammatically speaking). In other ways, though, it’s actually quite interesting.

For such a generic girl group ballad, there are plenty of touches that I wasn’t expecting. The tin whistles and strings give it a New Age feel, with hints of Enya even, and the girls’ floaty, trembly voices are quite soothing. Turns out that B*Witched could properly sing, something that was lost amongst all the bubble-gum silliness of their first two singles!

It’s unexpectedly classy, and even if I don’t automatically love all the Celtic flourishes at least it’s something a little different from what the other girl groups of the time were offering. I would say, though, that it could have done with a more stripped-back production – maybe just the girls’ voices and a couple of guitars – as all the layers of computer generated synths and tinkly bits make it sound cluttered.

Three #1s from their first three singles catapulted B*Witched into exalted company: Gerry & The Pacemakers, Frankie Goes to Hollywood, Jive Bunny and The Spice Girls. And they’ll go one better than the first three of those acts, by making it four out of four. Speaking of The Spice Girls, B*Witched sensibly released ‘To You I Belong’ a week before the festive number one race, rather than going up against the Queens of Christmas. However, with this giving the Irish girls their third chart-topper of 1998, compared to the Spice Girls’ one (so far), it could be argued that at this point B*Witched were the bigger group…

Finally from a chart-geek angle, this record kicks off a run of ten one-week #1s in a row, through until late February 1999, as the chart-topping turnover continues to ramp up. (The previous longest run of one-weekers was five, in early 1997.)

806. ‘Believe’, by Cher

What is this fantasy world, in which a fifty-two year old woman can score the biggest hit of her career, well over thirty years into it..?

Believe, by Cher (her 4th and final #1)

7 weeks, from 25th October – 13th December 1998

Well the autumn of 1998 was no fantasy. Was it the novelty factor? Was it the autotune? Or was it just the fact that ‘Believe’ is a simply great pop song? Yes, yes, and yes; but I also think that it’s the contrast between the low-key, melancholy verses, with lines like No matter how hard I try, You keep pushing me aside… And the soaring, positive chorus. Do you believe in life after love…? Well, do you?

It’s also a modern sounding pop song, with all the late nineties flourishes, sound effects and, yes, a version of that synthesised drum beat. Quite a departure from the MOR rock that Cher had been recording for much of the ‘80s and ‘90s; sounding like it could have been recorded by one of the much younger poppettes of the day.

But we do have to address the Auto-Tuned elephant in the room. ‘Believe’ is often credited with introducing the world to the tool, which had been invented just one year before. But it’s use here is gimmicky, and fun. Nobody doubts that Cher can sing, and the way she belts the middle-eight out here, all natural, leave us in no doubt. Other, less vocally capable, singers’ use of Auto-Tune is a subject we can save for another day…

‘Believe’ truly was a behemoth of a song. Seven weeks at number one in the late-nineties was a huge achievement, a run that will not be matched again until 2005. In some ways we could see it as the last of the 1990’s ‘event’ singles, songs that went beyond the chart and entered the lives of the general public, like Bryan Adams, Whitney Houston, Wet Wet Wet, and Elton John before. I certainly remember it being everywhere in the school playground that autumn, and it remains the biggest-selling single of all time by a solo female.

I wrote earlier about the novelty factor of having an old(er) pop star like Cher at number one, but the truth is that this was her third chart-topper of the decade, after ‘The Shoop Shoop Song’ and ‘Love Can Build a Bridge’. The ‘90s is by far her most successful chart era, after her initial ‘60s successes and a fairly barren twenty years in between. So perhaps it’s not too much of a surprise that she was capable of pulling a hit like this out of the bag in her fifties.

Since ‘Believe’ Cher hasn’t managed too many more hits, but she reached #18 last year – aged seventy-seven! – with her festive ‘DJ Play a Christmas Song’. She will probably outlive us all. An interesting footnote here is that the week in which ‘Believe’ made #1 – the final week in October – the Top 5 of the singles chart was famously superannuated. George Michael was #2 with ‘Outside’, U2 were at #3, and a recently reformed Culture Club sat at #4.

804. ‘Girlfriend’, by Billie

Right after B*Witched, the year’s second biggest teenybop act returns for another crack at the top…

Girlfriend, by Billie (her 2nd of three #1s)

1 week, from 11th – 18th October 1998

I thought ‘Rollercoaster’ was a big improvement on ‘C’est la Vie’, a record I detested. Is the same upswing evident with Miss Piper, bearing in mind that I didn’t find ‘Because We Want To’ anywhere near as bad as B*Witched’s accursed debut? Um… Not particularly. It’s more of the same, really.

It starts off fairly promisingly, though. Some excellent vintage record scratches, and some shoobydoobydoopdoops reminiscent of the classic girl groups. There’s a bit of sass in the verses, and I can certainly hear a bit of All Saints in there (as with B*Witched, Billie’s second single was clearly trying to add a little more edge). The song’s premise is that Billie has seen a boy that she likes, and she isn’t going to play it coy: Playin’ hard to get takes too long sugar, So I told my friends that I’ve found a man…

While I admire the confidence (very Girl Power), the song is let down by another chanty chorus. Do you have a girlfriend…? Can I have your number…? I don’t think it suits Billie’s voice particularly well, which adds to the grating effect. And I’m not sure this aggressive approach would have worked, romantically speaking.

I’ve lost count of how many pop songs in 1998 have had the same vaguely hip-hop backing beat and squelchy bass synths. It’s another step towards what I would call truly ‘modern’ pop music (i.e. the Max Martin sledgehammer approach). This is a bit more minimal than what’s to come, the simple beat decorated with various horn parps and string flourishes.

Billie Piper has an interesting post-pop career, but we’ll hold off on that for now. She has one final number one, with a big and beefy Y2K sound, and that will make an interesting contrast with her first two chart-toppers. It’s worth mentioning, before we go, that ‘Girlfriend’ put Billie out and clear as the youngest person to make #1 with their first two singles.

803. ‘Rollercoaster’, by B*Witched

I was very down on B*Witched’s debut single, ‘C’est la Vie’. So down that I named it as a Very Worst Number One. At the same time, I’ve long been touting their second chart-topper as a lost classic…

Rollercoaster, by B*Witched (their 2nd of four #1s)

2 weeks, from 27th September – 11th October 1998

Which was risky, considering I hadn’t listened to ‘Rollercoaster’ in two decades or more. What if I actually hate it? Well here we are, and I am happy to announce that this is a decent little pop record. Yes, another spoken word intro had me fearing the worst, but this one actually makes sense, with the girls on their way up a rollercoaster (I can’t believe I’m doing this…!) And thankfully there’s not an Irishism in earshot!

The verses are okay, lilting guitars and organs, and lines about sailing the seven seas. The bridge is great though: very, um, Beatlesy. Seriously, it’s ‘Sgt. Pepper’s Lonely Hearts Club Band’. And then the chorus has hints of T. Rex (Come on, Get it on, Riding in a rollercoaster of love…) Beatles! T Rex! No ‘begorrahs’! What’s not to love? This is light years better than ‘C’est la Vie’.

Okay, there is another Irish fiddle interlude, presumably contractually obliged in case listeners even briefly forget where the band come from. But this one is bearable, enjoyable even. The complete opposite of the demented jig from ‘C’est la Vie’. And there is also still a lot of double-denim in the video, but fashion faux-pas can be forgiven when the songs are good.

Is ‘Rollercoaster’ a lost classic, though…? I guess, probably not. I perhaps oversold it slightly. It’s not the greatest pop song ever. Or of the decade. Or even of the year. But it has an understated charm that its predecessor completely lacked, and a couple of really catchy hooks.

I suppose when your debut is so gimmicky, then you have to come back with something strong as a second single. More of the same; but not quite the same. Aqua managed it with ‘Doctor Jones’, and B*Witched managed it here. They wouldn’t be one-hit wonders. There are even signs that their team were trying to add a bit of edge to them, with lines like You’ll soon be high… Though I’m not sure anyone was convinced by the We’re not nice, We’re cool as ice line… It may be an enjoyable pop song, but B*Witched were still teenyboppers through and through.