2002, the year reality TV took over the singles chart, ends. And 2003 begins with more reality TV fodder…

Stop Living the Lie, by David Sneddon (his 1^st and only #1)

2 weeks, 19^th January – 2^nd February 2003

And this is fodder, especially compared to the classic it knocked off the #1 spot. David Sneddon was the winner of ‘Fame Academy’, the BBC’s attempt at getting in on the singing contest craze, after ‘Pop Idol’, ‘Popstars’ and ‘Popstars – The Rivals’ had all aired on ITV.

And in the best tradition of Auntie Beeb, ‘Fame Academy’ was promoted as a slightly higher brow sort of singing contest. The contestants were called ‘students’, they worked on their craft, they were encouraged to write their own songs. There would be no pratting around in ponytails, over-singing to ‘Baby One More Time’ here.

Which meant that it produced a winning single as dull as ‘Stop Living the Lie’, and a winner as dull as David Sneddon. Even his name is dull. David Sneddon is a plumber from Paisley, not a pop star from Paisley. I’m sure he was a nice boy. I’m sure he was talented to a certain extent. And he does have a cute boyishness to him. But Lord, this is such earnest claptrap, plodding and po-faced, with profoundly teenage lyrics about people not living their authentic lives. Who is going to save her, No-one wants to know her…

I don’t think pop stardom is something that can be taught. Sure, you can refine a kid’s dancing technique, and give them a new haircut; but there has to be something there in the first place. The X-Factor, as it were. Simon Cowell and Louis Walsh, for all their faults, knew this. They knew that cute young people singing basic but catchy tunes sold. There was a reason Gareth Gates didn’t write his own songs. I go back to the argument I made when writing about Darius’s ‘Colourblind’, that just because a song has been written by the person singing it does not automatically make it a good song.

The album version of ‘Stop Living the Lie’ has a much more rousing electric guitar riff, which gave me cause to sit up when I played it. Sadly the single remix removed this guitar, presumably because of worries that the sort of people who’d be buying this record couldn’t cope with that much rock.

David Sneddon lasted for four singles, each one charting lower than the one before, then moved into songwriting. He’s written for (predictably) X-Factor winner Matt Cardle and Westlife’s Shane Filan, and (less predictably) Lana Del Rey. And in fairness to the format, ‘Fame Academy’ did produce two other charting artists: runner up Sinead Quinn and 3^rd placed Lemar, the latter of whom went on to have genuine chart success for much of the rest of the decade.