And so we come to one of the most misunderstood chart-toppers. This record has been parodied, mocked, hated…
Da Ya Think I’m Sexy?, by Rod Stewart (his 5th of six #1s)
1 week, from 26th November – 3rd December 1978
But more on that in a bit. For a moment, let’s just enjoy the disco drums, and that well-known synth riff. Let’s enjoy the bass line. Let’s enjoy the fact that Rod Stewart’s 5th number one single is not an acoustic ballad. She sits alone, Waiting for suggestions… He’s so nervous, Avoidin’ all the questions… It’s a song about two shy people hooking up in a bar. At least, wanting to hook up in a bar. What should they say to break the ice? Luckily, Rod has a not-so-subtle suggestion…
If you want my body, And you really need me, Come on sugar let me know… It works. She calls her mother, and they’re back off to his place for a night of passion. Problem is… nobody seems to realise that that’s what this song is about. People know the chorus, and think that Rod Stewart’s singing about himself. They think he’s full of it, he’s disappeared up himself, he’s ridiculous… And it would be ridiculous, to write a song like this, about yourself. But that’s not what’s happening.
I say this as someone who knew the chorus and little else before writing this post. I assumed that Rod had let himself be swept up in the hedonism of disco. I pictured him singing this to himself in a nightclub of mirrors, coked off his tits. But no. He’s telling a story, as he does in so many of his songs. The line about them waking up the next morning and being out of milk and coffee is an observation straight out of ‘Maggie May’. And the middle eight is glorious: Relax baby, Now we’re all alone…
Of course, it’s not hard to see why this is seen as something of a novelty. The title, for a start. Plus, Rod made the dubious decision to play the song’s male protagonist in the video, frolicking on a bed with a gorgeous blonde. (Well, why not?) Then there’s the album from which it’s the lead track: ‘Blondes Have More Fun’, and its cover featuring Rod in a clinch with a leopard-print wearing woman. And then there’s the B-side, ‘Dirty Weekend’ – a song I love but not one that could ever be described as ‘classy’…
There is one other reason why some don’t like this disc. It is, pretty unashamedly, disco. Rock stars shouldn’t do disco! Disco, as many would start to claim around the time this hit #1, sucks! (These people were idiots; but their opinions stuck. Disco is heading for one final, glorious swansong, before crashing and burning.) At least this song not boring, or earnest, or acoustic… It’s not perfect. The sax solo is extravagantly long. In fact, the whole song is extravagantly long, as the age of the disco 12” demanded.
In my mind, ‘Do Ya Think I’m Sexy?’ exists first and foremost as a Eurodance remix, by N-Trance, which was a #7 hit when I was twelve or so (I had it on cassette…) And as a sketch by the late Kenny Everett, a good friend of Rod, in which he prances around as Rod to this song, with a ridiculously oversized arse. It has left a cultural legacy, this record, for better or worse. Which means it’s still a famous chart-topper and, underneath it all, a pretty darn good one!



















